Grabouw
Iziko Foods
Sell-through on the featured SKU lifted 38% and the brand renewed for a full quarter with 4 additional townships.
+38%
Sell-through uplift
About AdAi Central
A township-focused advertising & intelligence company.
We help brands, governments and SMEs reach underserved markets through innovative advertising, analytics and community-driven insights.
Built in South Africa for South African realities, AdAi Central empowers organisations with the data they need to make smarter marketing decisions and maximise campaign impact — while reinvesting transparently back into the communities that make those campaigns possible.
Read our storyWhat we do
Areas of FocusFour practices, one township-first platform.
Township advertising
Targeted, culturally attuned campaigns inside township economies — outdoor, community ambassadors, digital and activation.
Business intelligence
Sponsor dashboards, market analysis, audience insights and accountability reporting in one place.
Campaign analytics
Track campaign performance and engagement against matched control benchmarks — not vanity reach.
Market research
Community research, consumer behaviour studies and market opportunity assessments grounded in fieldwork.
Success stories
Township campaigns, measured.
Strand
Western Cape Civic Trust
Registered turnout from the targeted wards exceeded the regional average by 22 percentage points.
+22 pts
Above-average turnout
Khayelitsha
Indlovu Hair Co.
Stockist requests tripled in 8 weeks and the brand secured a buyer meeting with a national pharmacy chain.
3x
Stockist requests