Featured · Industry insights
The 2026 Township Economy Outlook
Why South Africa's R900bn township economy is the most under-measured advertising market on the continent — and what changes this year.
Read “The 2026 Township Economy Outlook”
Measurement
Measuring What Matters: Beyond Reach in the Spaza Channel
Reach is a vanity number in informal retail. Here's the metric stack we use instead.
Kedibone Leshaba · 6 min read
Creative
Cultural Storytelling Without the Cliché
Township-first creative isn't a colour palette and a kwaito sample. Here's a working framework.
AdAi Central Strategy · 4 min read
Case studies
Lessons from the Grabouw Pilot
What 6 weeks across 42 spaza shops taught us about advertising operations in informal retail.
AdAi Central Operations · 7 min read
Compliance
POPIA and Township Data: A Practical Guide for Brands
How to collect community campaign data in a way South African law — and your community — actually accept.
AdAi Central Legal · 6 min read
Strategy
Why "Townships First" Is a Strategic Position, Not a CSI Line
Treating townships as the primary market rewires the whole campaign — pricing, creative, distribution, reporting.
Kedibone Leshaba · 5 min read